Ahmed Seddiqi & Sons is the region’s leading retailer of luxury watches & jewellery. Established in 1950, the company has continuously developed and nurtured the needs of its clients through the combination of expert curation of its portfolio and commitment to service excellence. Today, the company is recognised as a pioneer amongst retailers in the region, with an extensive collection of over 60 luxury timepiece & jewellery brands across 40 locations in the UAE. Over time, Ahmed Seddiqi & Sons have established themselves as leaders in the field due to their ongoing commitment to offer a diversified portfolio of luxury watches: ranging from traditional to high quality futuristic watches such as URWERK. A strong long term collaboration ensues due to similar values between the high-end Swiss luxury watchmaker URWERK and its iconic partner in the United Arab Emirates.