The Meeting
It all started at a student party.
December 1995. As with many great stories, URWERK’s beginnings were unassuming. Felix Baumgartner, his brother Thomas, and Martin Frei met over beers and rock music, spending the evening sharing their philosophies on time and how best to express its passage. In the morning, January 1st 1996, the idea for URWERK was born.

Felix Baumgartner
Felix Baumgartner, URWERK master watchmaker and co-founder, is born in Schaffhausen, into a watchmaking family. His very first word was “tick-tock”. Felix learns about watchmaking in the atelier of his father who restores some of the world's most significant historical clocks, including the Campanus brothers’ night clock. He enrolls in the prestigious watchmaking school in Solothurn and is awarded his diploma in 1995.

Martin Frei
Martin Frei, URWERK chief designer and co-founder is born in Winterthur. His father was an engineer in basic research, making machines while his mother is his first art teacher. Martin Frei gains his diploma in Graphic Design from the School of Visual Arts of Zurich in 1989. Then, he obtains his Bachelor of Arts at the Hochschule für Gestaltung und Kunst in Luzern, Switzerland. There, he is a student of Roman Signer, an internationally renowned Swiss artist.

The foundation
1997 marks the official birth of URWERK.
That year, the brand presented its creations for the first time at the Academy of Independent Watchmakers (AHCI). With its debut model showcasing a bold wandering hours indication, URWERK laid the foundation for what would become its iconic signature — a visionary blend of technical mastery and disruptive design.
“We began essentially as a core group of artists who wanted to interpret time differently”
The name URWERK is more than a label. "UR" refers to the ancient city of Ur of the Chaldees in Mesopotamia, founded nearly 6,000 years ago where the Sumerian inhabitants first established units of time based on the shadows cast by its monuments. "Ur" in the German language also means primeval or original and "werk" is creation or mechanism in German. Together, they stand for original movement — a mission to rewrite the rules of fine watchmaking and honor the origins of time itself.




“We were not businessmen. It was extremely risky because we had no idea how our watches would be accepted.”
Felix Baumgartner
Our atelier
URWERK lives in different parts of Switzerland. When we join in the same room there are fantastic discussions and our projects take giant leaps ahead.