Episode 4

ISABELLE CERBONESCHI

UR-106

YOUR WATCH HAS A STORY : THE UR-106 COLLECTION

"We wanted to create a clean, elegant and feminine watch, and I must admit that we found this new challenge quite demanding. But thinking about the remarkable women who have accompanied URWERK from the start made us take the step."

Felix Baumgartner

Because the UR-106, is the first watch from URWERK that is especially made for women, it’s our opportunity to give to some remarkable women who have accompanied us on our journey the recognition they deserve. The URWERK Team

“I am proud to have been the first journalist to write a story about URWERK. It came out during the 1998 Basel fair. At that time, the academy of independent watchmakers, to which Felix Baumgartner belonged, had a tiny stand, inversely proportional to the talent of its members. The big names in watchmaking came to filch ideas, while horological enthusiasts feasted their eyes on the mechanical wonders. The era of the modern concept watch that flourished in the 2000s was yet to come. Felix Baumgartner and Martin Frei appeared as visionaries rooted in history. Felix inherited his high regard for the past from his father, who restored antique clocks and watches. That year they presented an avant-garde watch inspired by a 17th-century creation, a night clock commissioned by Pope Leo X. Its wandering hours travelled successively along an illuminated sector of 180 degrees. It was a watch for those who liked slow time, a Carpe Diem watch ahead of its day. »